Pat Fitzgerald

Patrick Fitzgerald is a senior executive with over 30 years experience in various industry’s (Technology/Retail – Apple iTunes, Entertainment – Walt Disney Studios, Financial Services– Citibank Caribbean & Latin America, and Consumer Goods – Campbell soup) with anexceptional track record for innovation, execution, leadership, success and mastery of variousdisciplines (General Management, Sales/Distribution, Marketing, Operations/Supply chain,and Business Development) with global responsibilities at Apple and Walt Disney Studios.Pat currently operates and runs a consulting practice working with investment companies,industry leaders, and Philanthropists to install best practices and drive results. He is also aspecial advisor to the Governor of Oklahoma for Innovation, Entrepreneurship, andEntertainment for Oklahoma.Prior to this Pat worked at Apple as Vice President and General Manager of iTunes where heled global video products development, deals, marketing and merchandising for variousproducts (Movies, TV, Books, Podcasts) while also leading Operations for all of iTunesproducts as well as leading the Gift Card business. During this time they successfullylaunched the Movie business, refined the TV and Podcast businesses, launched the bookbusiness, overhauled and scaled the iTunes operations/supply chain to allow for productPat Fitzgerald Bio - Page 2improvements and easy facilitation and scaling for global expansion as well as significantlygrowing the Gift Card business.Prior to Apple, Pat worked at Disney as acting COO for the Home Entertainment division ofthe Studio where he led and executed the first digital strategy and deals in the industry forMovies, led the first Global retail marketing and branding campaign for the division that is stillin place today, installed global Sales, Operations/Supply Chain and Retail Marketing into“Customer teams” which greatly improved the time to market, service and increased salesvelocity and profit. Pat also was called upon to lead many of the key retail relationships forDisney across product lines and for Global strategies. Notable is his 8 years as SVP/EVP forDisney where he helped build and substantially grow the Home Entertainment market forDisney making it a key element of profit for the studio and the leading studio in comparativesales 7 of the 8 years.While at Citibank Pat led the sales and distribution strategies for Latin America across allbusiness lines, unifying and installing cross-sell and up-sell techniques and recognition. Patalso led the installation of the first cross platform system for Citibank LA to better serve thecustomer by seeing all the product relationships on one system and thus improving the abilityto cross-sell additional products. In addition, Pat led in the design and installation of “micro”branches to better serve key areas of the targeted consumer while substantially decreasingthe cost to serve and helped to roll this design out to Latin America and abroad.At Campbell Pat held various Sales and Marketing positions and was recognized frequentlywith Merit awards which are given out to the top 1% of the sales/retail marketing field team.Pat also was part of a cross functional team that led the first business change for theConsumer Packaged Goods market in the area of supply chain by installing a continuousproduct replenishment (CPR) program for retailers which greatly improved the in-stock ratioand sale for products and the program is widely used in the CPG industry today. Pat and theteam received the first ever Dorrance Award from Campbell for this achievement. .Pat Fitzgerald Bio - Page 3Pat remains very active in several companies at a Board level. He is also active helpingothers as a mentor, coach, or advisor.Pat has relocated frequently and through this and his travels has been very fortunate toexperience new places and opportunities. Pat received his BS from Southwestern OklahomaState University with a double major in Marketing & Accounting. He recently moved back toOklahoma with his wife of 31 years and they have a daughter and son who also reside andwork in Oklahoma.